Stay ahead of the shift:
SEO and GEO in the age of AI
Together To Get There.
What you'll walk away with
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SEO vs. GEO: What's really changing?
Understand how AI-powered search engines like ChatGPT and Perplexity are reshaping visibility—and what that means for your traffic and content.
WHEN
Thursday 4th December 4:00 PM CET
WHERE
Link provided after registration.
DURATION
60 minutes
Actionable GEO strategies
Learn concrete ways to structure, optimise, and tag your content for AI comprehension, from schema markup to keyword clusters.
Conductor in action
See how Acquia's Conductor platform can identify quick wins and monitor your search performance across traditional and AI-driven channels.
Next-Gen search metrics
Discover how to measure success beyond clicks, focusing on brand mentions, structured visibility, and AI citations.
Navigating SEO in a world of AI-driven search can feel like unchartered territory. At JAKALA, we help brands make sense of the shift—from zero-click results and conversational queries to new ranking models driven by LLMs.
That's why we've teamed up with teamed up with Acquia and Conductor to bring you this exclusive session on the evolution of search, and what it means for your business.
In this 60 minute webinar, you'll discover how to adapt your SEO strategy into a holistic GEO approach that speaks the language of AI—enhancing visibility, authority, and performance across every search touchpoint.
Your Expert Guides
Future-proof your search strategy
Join JAKALA and Acquia for this free, expert-led webinar and learn how to build SEO strategies that thrive in the age of AI—where understanding beats ranking, and visibility is earned through trust, clarity, and structure.
Laura Ireland
Head of International SEO
Laura is a recognised SEO subject matter expert with a global perspective on how search shapes digital success. She specialises in translating complex algorithms, consumer behaviours, and market trends into clear strategies that elevate brand visibility and accelerate growth. Laura is passionate about sharing insights and driving the conversation on the evolving role of search, believing SEO isn’t just about rankings, but about connecting brands and audiences in meaningful, scalable ways.
Patrick Kent
Senior Director, Parnerships & Alliances
Patrick leads global partnerships and alliances at Conductor, where he helps agencies and technology partners bring Conductor’s AI-driven search visibility solutions to market. With over 13 years at Conductor, he has played pivotal roles in solutions engineering, consulting, and partner development, helping enterprise organizations maximize their organic marketing performance. He brings deep expertise in SEO, web presence management, and enterprise solutions strategy.
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